hi, i'm zoi.

I'm a director of product design who still ships the pixels. I lead design at Blueground across a global rental marketplace, a mobile app and a B2B partner platform, and I build small, senior, AI-fluent teams. Trained as an architect, happiest near the sea.

↓ scroll for the work

selected work

2022 — 2026 · blueground
Listing detail side panel opening beside the listings table
01 · b2b platform, 0→1

A partner portal, designed from a blank page

IA, interaction model and visual language for the platform property partners run their business on.

  • strategy
  • IA
  • shadcn
  • hands-on UI
Single payment? Surely you don't expect me to pay for a full year in advance…
Move-out date? I don't know.participant, 2025
Pricing module with a monthly view
02 · research → strategy

Why long-stay guests didn't see themselves

17 interviews, five insight themes, and one journey-wide design strategy.

  • research
  • pricing UX
  • conversion
Image-first listing gallery Booking card with pay monthly, 3 payments or upfront
03 · marketplace craft

The page where guests decide

An image-first listing page with a booking card that makes long-stay pricing predictable.

  • visual
  • interaction
  • responsive
brand-color-blue-600
alias-color-primary-600
mapped-surface-primary-default
#273656
04 · leadership + systems

Building an AI-native design team

Three levels of tokens so AI agents turn designs into code without hard-coded values, and a team trained to work that way.

  • team building
  • design systems
  • AI enablement

high standards, held together, not handed down.

I lead a team of product designers and a UX researcher, each owning a surface end to end. My job is to set a clear direction and a high bar, then give people real ownership and the support to grow fast.

I still design. On the Partner Portal I made the core product decisions and drew the screens myself, because the best way to set a bar is to meet it.

ownership firstquality as a shared goalclarity over controlstretch every person